If customers seem to be buying from other traders and not you, there are several strategies you can consider to increase your sales and attract more attention to your pop-up:

1. Observation and Adaptation: Take note of what successful traders are doing differently. Observe their interactions, displays, and any promotional tactics they might be using. Adapt and incorporate effective elements into your approach.
2. Engage with Customers: Initiate conversations with customers who pass by your pop-up. Ask open-ended questions about their preferences or needs, and tailor your product recommendations accordingly. Building a connection can make customers more likely to buy from you.
3. Promotions or Special Deals: Consider offering special promotions, discounts, or bundle deals to incentivise customers to choose your products. Limited-time offers can create a sense of urgency.
4. Eye-Catching Displays: Ensure that your products are displayed in an appealing and eye-catching manner. A well-designed and organised display can attract attention.
5. Interactive Demos or Samples: If applicable, provide demonstrations or samples of your products. Allowing customers to experience what you’re offering can increase interest and lead to purchases.
6. Build Brand Awareness: Bring in a A1 stand to create awareness about your pop-up. Make sure your brand is visible and communicates a clear message about your products and story.
7. Social Media Promotion: Use social media to actively promote your pop-up and engage with potential customers. Share enticing visuals, behind-the-scenes content, and any special promotions.
8. Collaborate with Other Traders: Consider collaborating with other traders for joint promotions or events. Cross-promotion can help increase visibility and draw more customers to your pop-up.
9. Evaluate Your Pricing: Ensure that your pricing is competitive and reflects the value of your products. Consider adjusting prices or offering exclusive deals to make your products more attractive.
10. Customer Feedback: If possible, seek feedback from customers who visit your pop-up. Understanding their preferences and concerns can help you make adjustments to better meet their needs.

Remember that customer preferences can vary, and it might take time to build awareness and loyalty. Stay proactive, continuously assess and adjust your strategy, and be open to experimenting with different approaches to see what resonates best with your target audience.