30 MILLION VISITORS ANNUALLY
Westfield White City Food
Westfield London (White City) attracts massive footfall, exceeding 30 million visitors annually, positioning it as a major UK shopping destination with daily visitors often hitting 60,000+ and peaking with over 100,000 during busy periods, drawing shoppers with its vast retail, dining, and entertainment options.
Location Details
Experience the opportunity to feature your products at Europe’s largest shopping centre, offering you a stall space to promote and test your food products within the mall’s busy environment.
We are currently looking for businesses selling grab-and-go food and drink products, including baked goods, cakes, cookies, brownies, confectionery, sauces, honey, speciality drinks, ice cream, desserts and other food-related products. Products must be suitable for immediate purchase and consumption, with no on-site cooking or preparation required.
£78.57 / Day
- Monday to Sunday
£163.33 / Day
- Friday to Sunday
How Enquiries Work
- 1. Submit Your Enquiry & Check Eligibility
- 2. Review & Confirmation
- 3. Get Ready to Trade
Please be aware that prices are slightly higher from Oct – Dec periods due to increased foot traffic.
Product
- You must sell a Grab and Go Style Food and not a service or physical product.
- You're required to sell a single food category.
Location
- Westfield White City, 1081 Ariel Way, London W12 7GF
Trading Hours
- Monday to Saturday: 10am – 9pm.
- Sundays: 12pm – 6pm.
£700/ Week
- Monday to Friday
£2,800/ Month
Dates
WE DO NOT ACCEPT
- Hot food requiring cooking or heating on-site
- Products requiring extraction or specialist ventilation
- Products that are not food or drink related
- Large catering setups or concepts requiring extensive equipment
How Enquiries Work
- 1. Submit Your Enquiry & Check Eligibility
- 2. Review & Confirmation
- 3. Get Ready to Trade
Please be aware that prices are slightly higher from Oct – Dec periods due to increased foot traffic.
- Stall
As a stallholder, you will be provided with a designated space at the YBYS Food kiosk, located at Westfield London, White City, Ground Floor, situated outside Salomon and Suits. A total of 4 small food businesses will be operating each day. This prime location offers excellent visibility and foot traffic, enhancing the exposure of your products to potential customers.
- Staff
Throughout the pop-up event, it is imperative that either the brand owner or a representative from your team is present to showcase the items. We have a maximum limit of two staff members permitted behind a single stall.
- Wifi
Prior to the pop-up event, you will be granted access to the Your Brand Your Story Wi-Fi network.
- Card reader
It is essential that you come prepared with your own card reader to facilitate payment processing for all the items you sell. As a stall holder, you will be responsible for managing all transactions and ensuring a smooth payment experience for your customers. 100% of earning go to you!
- Refunds
We do not offer refunds once a booking is made, except if we decide to cancel and refund your order due to unsuitability of your products.
- GRAB AND GO
We are currently looking for businesses selling grab-and-go food and drink products, including baked goods, cakes, cookies, brownies, confectionery, sauces, honey, speciality drinks, ice cream, desserts and other food-related products. Products must be suitable for immediate purchase and consumption, with no on-site cooking or preparation required.
Successful traders will benefit from a larger trading space than our standard stalls and a minimum booking period of four weeks, allowing sufficient time to build customer awareness, generate repeat purchases and establish a presence within the centre.
- Long-term Bookings
If you wish to reserve more than 1 month with us, kindly reach out to us at info@yourbrand-yourstory.com to confirm your preferred dates.
* We reserve the right to cancel your order and issue a refund at any time if your products do not meet the specified criteria.




SUCCESSFUL BUSINESSES
bring your brand to a vast audience of enthusiastic shoppers
Looking to showcase your products within Europe’s largest shopping centre? Don’t miss out on this incredible opportunity! Book a stall with Your Brand Your Story today and bring your brand to a vast audience of enthusiastic shoppers. Secure your spot now to reach new heights in retail success!
WHAT OUR CLIENTS SAY
Reviews from
Business Owners
We’re proud to work with ambitious, independent brands at every stage of their journey. From first-time pop-up founders to established businesses scaling into permanent retail, our partners trust us to deliver premium locations, seamless support, and real commercial results.
Get in touch
Have inquiries? Reach out to us!
We are here to assist you with any questions or concerns you may have. Feel free to reach out to us anytime.
