Case Studies

That Good Hair, founded by Paris, joined us in November 2022, launching from our very first retail space in Westfield London. What began as a brand created in her bedroom, driven by a passion for natural haircare, quickly gained attention from shoppers. Paris went on to trade with us at our Westfield kiosk, where her products and story continued to resonate with a growing community. Today, she proudly operates her own standalone kiosk in Westfield London, a huge milestone that reflects both her dedication and the power of the right support at the right time. Paris’s journey is a shining example of how independent brands can grow into thriving retail businesses with the right platform behind them.

Beard Surgeon began trading with us at Westfield in 2022, bringing a bold new energy to the male grooming space. Founded by a group of childhood friends with a shared vision, the brand quickly stood out with its high-quality beard care products and strong sense of community. After building a loyal following showcasing in Westfield with us, Beard Surgeon has gone from strength to strength, now proudly operating their own kiosks in both Westfield Stratford and Westfield White City. Their success didn’t stop there; they’ve since expanded into the Trafford Centre, Lakeside, and Bluewater, becoming a recognised name in male grooming. Their journey is a powerful example of how passion, teamwork, and the right retail exposure can turn a great idea into a multi-location success.

Ishvari joined us with a clear vision but also a practical approach, she wanted to trial the space with us before taking the leap into a full-scale kiosk. Her brand, known for its beautifully crafted silk scarves and accessories, immediately caught the eye of Westfield shoppers. By testing the market through our platform, Ishvari was able to refine her offering, build brand awareness, and gain the confidence needed to grow. Today, she proudly runs her very own kiosk in Westfield London, proving that a measured start can lead to big results. Her journey is a perfect example of how using our space as a stepping stone can help turn a dream into a thriving retail presence.